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PAK Supermarkets are the UK's largest Asian superstore and since 1978 have been providing quality authentic Asian products. The directors have identified a gap in the market in the West Midlands and are launching their new 80,000 square feet flagship store next month. The store will offer a one stop facility along the lines of the multiple retailers and will incorporate a restaurant, butchers, bakers, fish counter, crèche facilities and a complete range of Asian foods augmented with a section selling non food items. Billboard Connection are providing a complete launch advertising campaign designed specifically to target consumers in and around Birmingham. The campaign will include static billboards as well as mobile billboards driving along pre-determined routes. Bill Simpson, Billboard Connection franchisee for Birmingham East says "We are delighted to be working with PAK Supermarkets on this incredibly exciting project. Their concept is tremendous and from the time of our first meeting they knew that Outdoor Advertising was the right medium for them to really get their name out there! We have put together a campaign of over 30 Billboards across a 6 week period and in addition are also using mobile Billboards for strategic activity running up to the launch date". Billboard Connection has opportunities across the U.K.
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