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The Perfect Opportunity
Perfect Pizza is one of the UK's leading pizza delivery and takeaway businesses, with 115 stores throughout the country.
Since 1982, the company has grown nationally and plans to add a further
15 franchised stores to its network by the end of fiscal 2008/09. The
expansion will not stop there as over 100 new stores are in the
pipeline for the next 5 years.
In March 2006, the company
was bought from Papa John's Pizza for over £7million by a consortium
headed by the ex Managing Director Tony Sherriff and backed by Octopus
Asset Management and The Royal Bank of Scotland plc. This demonstrates
the management team's level of commitment to the brand.
Of
course, success breeds success and Perfect Pizza has proved itself to
be one of the great franchise success stories over the last 20 years.
The prospects for the right people are still excellent, particularly
bearing in mind that home delivery is the fastest growing sector of the
market. Independent research indicates that pizza delivery is expanding to similar levels as those in the USA, where consumption is three times that of the UK.
"Why pizza?", you may ask.
o Firstly, it dominates home delivered food in the UK, the fast food capital of Europe.
o Secondly, pizza is quick and easy to prepare, with inexpensive
ingredients and is an impulse purchase, largely unaffected by seasons
or fashions.
o Thirdly, it's universally popular, easy to eat any
time or anywhere, while its low perceived price makes it far less
vulnerable to recession.
o Last (and by no means least) it also delivers an excellent profit margin!
Perfect Pizza - a market-leading brand with a market-topping product.
The Perfect Team
You can expect the best from Perfect Pizza. Here are just some of the
market-topping ingredients offered to their franchisees:
 Set-Up Support
The set-up support is second-to-none, which means that a dedicated team
of experts will assist new franchisees in every stage of setting up the
franchise. This starts with the initial site selection and evaluation
and continues through to planning, building, recruitment, legal
matters, training, purchasing of equipment and the development of the
business.
Marketing
Marketing is a vital facet of the Perfect Pizza approach. As well as
activities designed to stimulate local markets, there is continuous
national support in the form of major campaigns offering a range of
special offers and deals.
To communicate these deals, the
company distributes over 35 million door-drop leaflets per year. Stores
also benefit from above-the-line and below-the-line advertising and
localised and national PR campaigns.
Market Research
The recruitment (and retention) of new customers is one of the
company's key marketing objectives, with particular attention on
attracting families and younger adults and students. To this end,
extensive market research has enabled Perfect Pizza Ltd to accurately
predict trends, providing the basis for innovative menu development and
speciality pizzas which keep pace with changing tastes.
Purchasing and Delivery System
A centralised purchasing and delivery system is operated from the Head
Office/National Distribution Centre in Staffordshire. From here, the
Company is able to monitor and maintain product quality, whilst a fleet
of state-of-the-art trucks covers the whole country. Each vehicle is
compartmentalised to carry frozen, chilled and ambient produce in the
same delivery.
Operations
Last (but not least) Perfect Pizza Ltds vastly experienced regional
Managers and trainers are on hand to help with comprehensive operations
back-up. Often just used as a sounding board, their knowledge and
expertise can also be called upon to assist with the everyday matters
that will help franchisees to realise their investment in the shortest
possible time.
Perfect Pizza is with you all the way.
 Practice makes Perfect Pizza
- Perfect Pizza delivers about 4 million pizzas every year
- Each store processes between 400 and 600 orders per week
- Each customer spends £12-£13 on average per order
- Regular customers order twice per month
- Online sales are on the up and account for over 7% of total orders, with the average order value being over £19.
- Perfect Pizza consistently wins taste tests in national and local publications.
- The
emphasis of the brand is on Great Taste, Great Value - great tasting
pizzas and side orders, great value for money for families and
individuals.
- The company aims to achieve a maximum 30 minute delivery time from taking the order to delivering the pizza.
- Perfect
Pizza has an annual turnover of over £20 million and as one of the
leading UK pizza companies employs over 1,700 nationwide
- Individual
store turnover obviously depends on the talents and commitment of the
franchisee but the better operations achieve between £300,000 to
£420,000 per annum.
- But why stop at one store?
Many Perfect Pizza successful franchisees have gone on to buy 3, 4 or
even more stores and have seen their annual profits grow
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