"Why pizza?", you may ask. o Firstly, it dominates home delivered food in the UK, the fast food capital of Europe.
o Secondly, pizza is quick and easy to prepare, with inexpensive
ingredients and is an impulse purchase, largely unaffected by seasons
or fashions. o Thirdly, it's universally popular, easy to eat any
time or anywhere, while its low perceived price makes it far less
vulnerable to recession. o Last (and by no means least) it also delivers an excellent profit margin!
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