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I
am delighted to be given the opportunity to write about CLS. The
training is exceptional and suits... | ||
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Marketing communications has changed, not just for franchisors but for all businesses. While the rules to effective marketing haven't changed, the creativity and choice of tools have. There is such a vast range of communication tools to choose from...... | ||
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by Mark Scott (National Franchise Manager - NatWest)A Business Plan is one of the most important documents for a franchisee. ... | ||
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by Dee Blick A practical marketing strategy will really influence your long- term business success. It is not about advertis... | ||
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by Dee Blick Q1: What is marketing? Over the years I have read many definitions of marketing, but my favourite quote i... | ||
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by Mark Scott (National Franchise Manager - NatWest) 1. Take a critical look at your strengths and weaknesses - are you... | ||
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Someone once told me that there is a fine line between being
fantastically creative by contributing the best idea of the day and
acting like a complete idiot! Needless to say this is very true,
however it is vital to create a culture where the potential danger of
acting like an idiot really doesn't matter. This way you will ensure
you capture the real gem ideas. | ||
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